TO REPRESENT NEW YORK CITY
STREET CULTURE
BY 1993, A NEW GENERATION OF NEW YORK CITY KIDS HAD TAKEN OVER.
SICK OF BEING OVERLOOKED BY THE CALIFORNIA-CENTERED SKATEBOARD INDUSTRY, AND WITH THE BLESSING OF THE ORIGINAL ZOO YORK CREW,
RODNEY SMITH, ELI MORGAN GESNER, AND ADAM SCHATZ SET OUT TO DISRUPT SKATEBOARDING BY MAKING THE FIRST SKATEBOARD BRAND TO
REPRESENT FOR NEW YORK CITY IN ITS VERY NAME.
STARTING WITH SKATEBOARD DECKS AND T-SHIRTS RUN OUT OF A GRIMY WAREHOUSE IN LOWER MANHATTAN,
ZOO YORK QUICKLY GREW TO BE AN INTERNATIONAL STREETWEAR SENSATION, EVOLVING INTO ONE OF THE MOST RECOGNIZABLE LIFESTYLE BRANDS TO
COME OUT OF SKATEBOARDING.
NOW, JUST AFTER THE 25TH ANNIVERSARY OF ZOO YORK,
THE FOUNDERS ARE BACK TO BRING THE ORIGINAL FLAVOR OF THE BRAND BACK TO ITS ROOTS - TO REPRESENT NEW YORK CITY STREET CULTURE.
ZOO YORK - UNDER OLD MANAGEMENT.